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A recently released feature-length movie, Demon Slayer: Mugen Train, topped the all-time box office charts in Japan.
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Titles benefiting most from the anime boost include the perennial favorite Attack on Titan, which is now airing its final story arc, and Demon Slayer, based on a wildly popular supernatural action manga series published by Shonen Jump/Viz.
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Sentar adds that “anime is driving much of this business, and it will continue to expand as countries-Japan and otherwise-tap into the hungry international market for adult animation.”Īnime is one of the fastest-growing categories at Netflix, which reported a 100% lift in anime viewing in 2020 compared to 2019, according to its 2020 Year in Review video report. Many of the anime premiering right now were delayed from 2020 into 2021 due to the pandemic, which may be partly why spring manga sales have surpassed holiday sales for the first time.” Anime is now easier to watch wherever and whenever via platforms like Netflix, Crunchyroll, and Funimation. “We believe there’s been renewed and excited interest in anime, with new audiences brought in with each new season.
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“Anime and online fan communities are always the biggest drivers of manga sales,” Sahashi says. Others say the growing popularity of anime on such streaming platforms as Amazon Prime, Hulu, Netflix, and the anime-centric platform Crunchyroll is fueling interest in its source material: print manga and light novels (illustrated prose works influenced by manga and anime). What’s driving all this sales growth? Some industry professionals say it’s a sign of a maturing market in which manga has established itself as part of mainstream pop culture, placing the category at the forefront of graphic novel sales, if not overall book sales in North America. “In recent weeks, point of sale for the category has quadrupled year over year, even if you discount the negative impact of Covid-19 on sales last March.” “Print manga sales rocketed to a new high over holiday 2020 and, after a plateau in January, rose even higher in March and April,” she says. Kodansha USA Publishing reports similar results according to Kodansha v-p of sales and marketing Yae Sahashi. “For the first quarter of 2021, we saw our sales functionally double, which is well beyond anything we were forecasting,” he says. Kurt Hassler, publisher and managing director at Yen Press, a joint manga and graphic novel venture between Hachette and Japanese publisher Kadokawa, also noticed the buying trends. These past few weeks of 2021 are higher than holiday 2020.” “Even if 2020 had stayed on the track, 2021 is head-and-shoulders ahead. Kevin Hamric, v-p, publishing sales at Viz Media, says most publishers reported that manga sales were off to a strong start in 2020 before the pandemic hit, and by April manga sales had plummeted to “the lowest sales we’ve had in years.” But he adds that the market quickly recovered and has been on an upward trajectory ever since. “Based on what we’re seeing in these first few months, 2021 will be the biggest year yet-we’ve truly never seen numbers like these.” “Last year was our biggest year ever, despite the pandemic, and 2021 numbers are off the charts,” says Lianne Sentar, sales and marketing manager at Seven Seas Entertainment. increased by 3.6 million units in the first quarter of 2021 compared to the same period in 2020.
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And not just a little but a lot more manga.Īccording to NPD BookScan, the manga buying spree continues in 2021.
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When the pandemic hit last March, manga publishers in North America were left with an uncomfortable choice: should they cut back on their book releases or stick it out and hope that things get better soon? But it turned out that while people were stuck at home, they started reading and buying more manga.